Our Team

Jacky O'Sullivan

VP Finance/Wizard

As a soon-to-be graduate of the CPA program with many years experience in the small business and start-up sector. She partners this with her past experience in the customer service sector to drill down to the core needs of her key stakeholders, from clients to the Government of Canada. She has proven her skills in cash flow management, compliance and systems design. She has a Bachelor of Commerce with a major in Accounting, an Entrepreneurship Certificate and is two courses away from her Human Resources degree.

Dr. Bob Hayes

Data Science/Machine Learning

Bob holds a PhD in industrial-organizational psychology with an emphasis in quantitative methods and research design. He is well-respected in the field of Big Data and data science. He was recently identified as a top expert (#14 and #8) in Big Data.

He is currently conducting leading edge research on the topic of data science to help clarify its meaning and understand the professionals who practice it. He has over 25 years of consulting and research experience. He has managed customer satisfaction research as an employee to Fortune 500 firms, and as an independent consultant. With numerous published articles in both scientific and trade journals and presented at national and international conferences as a keynote speaker on such topics as customer experience management (CEM) best practices, implications of Big Data for CEM and selecting the right loyalty metric.

Jason Cripps


Jason is a man of many talents and yet can easily be described by a single word, artisan. Jason is a builder, an artist, a craftsman, a poet, and a leader. His early career saw him working as a graphic artist and game developer for companies like Bio-Ware where he designed and developed new characters we all loved. His work in marketing and branding was industry leading.

However Jason didn’t stop at the digital frontier, he as was said is a true artisan. He is an expert in the construction industry, building new houses and designing new and custom solutions for clients. He crafts jewellery and other such pieces. He’s worked in mediums ranging from crystal, glass, bronze, copper, gold, silver to steel fabrication. He custom Viking suits of armour are each a work of art, yet battle ready.

Merging his digital and physical abilities, Jason has moved into tangible design using rapid prototyping tools such as injection moulding and 3D printers.