Our Solutions


Customer-Centric Business Metrics


Business success starts with a solid understanding of the health of the customer relationship. The Customer Relationship Diagnostic (CRD) is a business intelligence solution that helps companies measure, improve and evaluate the health of the customer relationship.

Our Customer Relationship Diagnostic (CRD) is a business intelligence solution that helps companies measure, evaluate and improve the health of the customer relationship. The CRD gathers and displays reliable and valid loyalty metrics via straightforward executive dashboards, that are used to ensure customer input drives important business decisions.

Our Findings


Two primary user groups who have used the CRD include:

  1. Voice of Customer (VoC) - Include a customer-centric approach in business valuation to maximize return on your investment.
  2. Investment Professionals - Support your VoC program to improve the customer experience, increase customer loyalty and accelerate growth.

The CRD contains reliable, valid and useful loyalty metrics to help you manage your business. These easy-to-understand metrics are excellent for executive dashboards. Including these metrics in dashboards helps ensure customer input is used in important business decisions.